Instagram is one of the most important social media channels for e-commerce brands. It’s visual, mobile-first and a place where users are interested in seeing beautiful imagery. While Instagram has grown to be more than just a photo-sharing app, the photo remains a key element of the platform. And so do visuals on this platform. Users follow brands on Instagram because they find them interesting, not because they have an impressive bio or profile image. If you want people to see your products on Instagram, you need followers who are interested in what you have to offer. You can’t expect people to follow you if they don’t know about your account. The first step when trying to grow your following on Instagram is simple: create an account and set up your profile properly so that others can find you easily.
Find the Right Audience for Your Brand
Before you do anything else, you need to find the right audience for your brand. By this, we mean you need to identify the people you want to attract to your brand on Instagram. Just follow anyone who happens to follow you back. The specific type of person or group of people in mind when you post.
You can’t grow your brand’s following by targeting anyone and everyone. You have to be specific. For example, if you sell luxury watches, you want to find people who are interested in luxury, watches, and horology. You don’t want to follow people who are into sports, partying or even children’s toys. Similarly, you want to target people who would be interested in your brand. You don’t have to follow everyone who follows you. Instead, you can use Instagram’s various features to block accounts that aren’t relevant to your brand.
Set Up Your Instagram Profile
The first thing users see when they try to follow your account is your Instagram profile. Therefore, when you’re starting out, you should focus on setting up your profile to attract new followers. You don’t have to have a highly polished profile, but you should make sure you have the basics covered. For starters, you need a catchy bio that includes a call-to-action (CTA) and links to your other social media channels, website, and products. Your bio should be short and sweet, but it needs to tell users what you offer and why they should follow you. Additionally, you need a good profile image. Your image is the first thing users see when they search for hashtags relevant to your brand. Your image should be clear and relevant to your brand.
Create Great Content
One of the best (and easiest) ways to attract new followers to your Instagram account is through consistent, quality content. When you post on a regular basis, you are telling your followers that you are a reliable source of relevant, useful information. If you post consistently, you also become a familiar face for your followers, which makes them more likely to trust you and purchase from you when the time is right.
Host a Contest or Event
Another great way to attract followers to your account is by hosting a contest or event. You can do this by tying your contest or event to a holiday or relevant social cause. You can also host a contest or event that revolves around your products or services. The key is to make sure that your contest or event is relevant to your brand. By hosting a contest or event, you can attract people to your account who otherwise may not have been interested in following your brand. You can also boost engagement on your existing posts by encouraging your followers to participate in your contest or event. When you host a contest or event, make sure you have the appropriate rules and regulations in place so that you can avoid any legal issues.
Use Paid Promotion
If your budget allows it, paid promotion can be another great way to attract followers to your account. There are many paid promotion platforms out there, but keep in mind that not all of them are created equally. Therefore, you need to do your research and find a platform that offers a good ROI for your paid promotion. Paid promotion can be a quick way to acquire new followers, but you need to make sure that you are targeting the right people. Focus on targeting people who are interested in your products and brand, not random followers who don’t make sense for your account. When you use paid promotion, make sure you are targeting relevant hashtags and audiences. You don’t want to pay for followers who aren’t interested in your brand or products.
When it comes to growing your Instagram following, there is no magic formula. Instead, it takes consistent effort and a bit of luck. You can’t expect to gain a massive following overnight. Instead, you need to be patient and consistent if you want to see results. In order to grow your following on Instagram, you need to find the right audience, set up your profile, create consistent content, and host engaging events and contests. You also need to be willing to spend a bit of money on paid promotion if you need a boost. In turn, your efforts will pay off with a larger audience, who are more likely to engage with your brand.